SALES
MANAGEMENT
Division Manager—Responsible for the growth of sales and profits of telecommunications
equipment, while supervising 45 employees.
Developed and implemented a strategic plan that revamped business
processes, resulting in an increase of net profits by 9% for the division.
Worked closely with
salespeople, improving morale and coaching them to increase profitable
sales. Strengthened the selling effort
by creating effective marketing materials and programs that reflected target
customers’ needs. Sales increased in all territories enabling the division to
achieve the highest level of sales in 14 years.
Overcame a long-standing
antagonistic relationship with a key customer in Asia. Resolved the issues and
established a strong relationship based on mutual respect. Negotiated a win/win
service agreement that led to a 23% increase in sales to that customer.
National Sales And Marketing
Manager—Responsible for growing the specialty business unit
of this large worldwide trading and distribution company. Presented business
opportunities and strategies that persuaded senior management to reorganize the
specialty business division.
Increased
the business by identifying new markets and constructing plans and budgets for
profitable expansion. Coached the sales team to obtain new accounts and managed
the cooperative relationships with key business partners. In two years branch locations grew from 6 to
10 while division sales increased from $43 million to $65 million.
Director, Direct Ship Parts Sales—Supervised three employees and
improved the margins on the direct shipment of parts to international dealers.
Obtained new vendors and established effective vendor relationships to improve
quality and pricing on parts. Recognized within the company as an excellent
negotiator on pricing and conditions. Worked with 120 vendors dealing with
45,000 part numbers. By improving the pricing and quality of parts for dealers,
while maintaining excellent margins, significantly increased parts sales to
dealers. In the first two years took sales from $7 million to $15 million and
then increased parts sales an average of 9% per year.
Regional Vice President—Sales, marketing, and full
P&L responsibility for this five-state region. Took sales from $19 million
to $52 million. Secured 16 prime vendor awards valued at over $40 million per
year during the first 18 months.
Operationally responsible for
instituting process improvements and quality control measures that have reduced
total operating costs and employee turnover, while also enhancing customer
quality. These efforts have played a key role in becoming a two-time recipient
of the “Gold Star” award for outstanding performance. Awarded to ten employees
annually from among 4,000.
Regional Sales Manager -
National Accounts—Accountable for all national account and chain business in the Midwest
region. Manage four sales personnel who
are responsible for calling on headquarters of major accounts. Worked closely in the field with the sales
force for the past year to produce a $4.4 million increase in sales, a 39%
increase versus an 18% increase for the company nationally. Designed and implemented an automated
system for tracking servicing activities by distributors which reduced annual
service payments by $120,000.
Director Of Sales And
Marketing—Created
effective sales and marketing programs that have increased sales from $1
million per year to $11 million during the past ten years. Occupancy rates have
been increased from 41% to 62%. Personally sold and contracted over 900
conventions. Devised a media advertising program which saves $300,000 annually.
Developed a merchandising
seminar for the 200 operations staff to instill the art of
"upselling" products and services. Program has increased sales an
average of $400,000 per year. Also produced a training program for the
reservations staff which has added $300,000 to $450,000 annually to sales volume.
Coordinate national and international trade shows which generate $200,000 to
$300,000 of additional business.
Vice
President, Sales and Marketing - Performed all
marketing research and obtained the North American rights to a unique
commercial roofing product. Established marketing strategies and built a
strong distribution network through a group of wholesalers. Sell the product
through retail home centers, agricultural co-ops with over 3,000 retail stores,
and OEM accounts. Sales have increased an average of 26% annually for the past
six years.
District Sales
Manager - For this manufacturer of data communications
equipment, manage a two-state district and have total responsibility for
maximizing sales and profits. Supervise 12 sales representatives and four
systems engineers. Administer the sales compensation package and annually
establish sales objectives for individuals and sales teams. Provide technical
and managerial resources for the sales staff and work closely with them to
establish marketing and closing strategies. In three years have averaged 24%
annual sales growth and in 1995 led the six-district region in adding new
accounts, with 94. In 1996 inducted into the “Marathon Club” for exceeding
revenue quota five consecutive years.