PUBLIC RELATIONS

QUALIFICATIONS

Excellent background in researching, planning, and coordinating public relations projects. Establish strong working relations with clients, editors, and vendors. Excellent writer, able to quickly assess clients’ needs, and produce creative promotional material. Proven track record for completing complex projects on schedule.

EMPLOYMENT

Public Relations Director - Perform market analysis for business-to-business advertising and conduct extensive research to assess clients’ current and future position in the marketplace. Use analyses to implement advertising campaigns and PR programs, and develop new markets. Write and distribute articles, press releases, and new product information sheets. Contact editors of trade journals regarding product reviews and follow up to ensure publication. Write brochure copy for industrial and manufacturing accounts, and occasionally place media. Wrote a series of direct mail letters utilized in national advertising campaigns which achieved extremely high returns.