SELLING PERSONAL QUALITIES
39. Can you work well under stress? You don’t have to say that you like stress, but you should
provide an example or two demonstrating that you work effectively under stress.
Most stress comes from deadlines and long hours. Perhaps the question is asked
since in the past people have quit because they could not tolerate the stress.
You should know in advance whether this organization, field, or industry
typically requires long hours or faces lots of deadlines.
40.
Do you prefer to work individually or as part of a team? The best
response depends on what you know about the job. If the organization is
looking for a decisive person, you would emphasize your individualism and
independence. If most work is done by committees and task forces, emphasize
your ability to work as part of a team. If you are not sure of the best
response, describe how you enjoy both aspects.
41.
Are you a team player? With the question worded in this way you are
virtually assured that they are looking for a team-oriented person. Describe
how you are philosophically committed to working as a team. Indicate that you
do not hesitate to state your beliefs, but when the group makes a decision, you
willingly go along with it. Show that you are flexible and cooperative. Provide
evidence that people enjoy having you on their team. Use an example where
effective teamwork was essential to the success of the project.
42.
Tell me about the last incident that made you angry. How did you handle it?
Pick an example that would have made anyone angry. Describing how you
reacted is particularly important. Make sure your reaction was mature, rather
than childish. If it was a somewhat childish reaction, describe it in a
humorous way so both of you can laugh about it. Being cut off in traffic or
seeing someone blow through a red light makes most of us angry. Use such common
occurrences rather than an argument with a spouse, child, boss, or coworker.
43.
What are the things that motivate you? Challenge, creativity,
success, opportunity, and personal growth are the motivators most frequently
mentioned. You can also mention specific skills that you are motivated to use.
These might include troubleshooting, problem solving, planning, speaking,
writing, or counseling people.
44.
How do you handle people that you really don’t get along with? If you are
one of those fortunate types who get along with almost anyone, tell the
interviewer so. However you answer the question, indicate that you work hard to
get along with others. Think through how you really do respond to difficult
people. The interviewer is using this question as an opportunity to learn about
your human relations skills. As a follow-up question, the interviewer could ask
you to describe an actual instance in which you dealt with a difficult person.
45. What have you done that shows
initiative? Pick an example where you decided to do something on
your own initiative because you knew it would benefit you, your boss, or your
department. It should be something that was immediately embraced by your boss
and coworkers, or became widely accepted after its benefits were readily seen.
If it was something which primarily benefited you, explain how it saved you
time and enhanced the quality of your work. Developing a new process or procedure
can be very useful. A person who uses spreadsheets, for example, might describe
creating a macro which enabled a complex procedure to be calculated in much
less time than before. Or it could be some type of report that benefited you or
your boss by creating useful information in a very concise form. Indicate that
this experience is just one of several examples that you could use. An
interviewer who asks such a question is obviously looking for someone who has a
history of taking initiative. It would also indicate that this person does not
want someone who will need a great deal of supervision, so use the opportunity
to sell the fact that you are self-motivated and very disciplined. Be sure that
when you took initiative it was not something which went against company
procedures or policies. Supervisors frequently want people who take initiative,
but they won’t want you breaking company policies or department policies they
established.
46.
What personal qualities are important for success in this field? To
answer this effectively, list four or five key qualities. After listing them
you might add, “I think that there are other important qualities as well, but
those are the key ones.” Then go on to give 20–30 seconds describing how you
demonstrate each of those qualities. To keep the answer fairly short, you might
remind the interviewer of a story you have already told, and show how that
experience demonstrates each of the characteristics you’ve just mentioned.
47.
Sell me this pen. While this question has historically been asked of
salespeople, today everyone must understand the concept of features and
benefits because virtually everyone in a company must sell. Of course the item
to be sold may not be a pen, but it often is. Like so many interview questions,
it is artificial, since no one is ever asked to sell a product without having
received training in how to market it. Nevertheless it is an increasingly used
question for nonsales positions. The primary principle is to know the
difference between features and benefits. A feature of a pen may be that it is
plastic; a benefit is that plastic makes it lighter and less expensive. In
other words, you would mention the feature that it is plastic, only if you were
going to join it with the benefit that the plastic makes it lighter and
cheaper. Sell benefits, not features. Years ago I developed a strategy for my
sales clients which worked wonders, and it can do so for you as well. Decide
that you are going to have fun with this question. Study the object for one or
two minutes and make up some benefits that, if true, would help you sell this
product. After all, how can you know for sure what the benefits are if you
don’t have a price guide and sales literature? So you have to make it up. With
a pen, for example, you might answer like this:
I think
you’ll be very interested in our product. Hold this pen for a moment as you
would while writing (a sales technique is to get a customer involved and to
actually hold and closely examine the product). Notice how comfortable this pen
is. Our engineers spent over 1,000 engineering hours developing the absolutely
perfect ergonomic design. You can write with this pen for hours without
experiencing writer’s cramp. Our research shows that people love their pens so
much that they become extremely upset if they lose them or if they run out of
ink. So we ingeniously added two very interesting benefits. This pen has three
times more ink than a normal pen. In addition, we added a very inexpensive chip
which memorizes your unique grip. If someone accidentally or intentionally
walks off with your pen, it will emit a very slight beep which will cause the
person to immediately return it to you and ask how they can obtain one of their
own. That’s why nearly half the pens we sell are used for marketing
purposes—companies give them away with their name and logo on the pen. They
come in five standard colors as well as four neon colors. We can give you
delivery in three weeks for the pens with your company name on them and one
week without. How many gross do you think you’ll want?
In a real sales situation you would spend time
asking questions and you wouldn’t try to close so quickly. Since this is an
interview, you must quickly demonstrate that you know how to sell benefits and
ask for the order. Study the brief sales presentation and notice what the
person did. First he created a benefit by saying the pen is so well designed
that people can write for hours without getting writer’s cramp. Next he added
another benefit—the ink lasts three times longer than the competition’s.
Mentioning the chip which memorizes a person’s grip brought a little lightness
and humor to the interview. Then the person gave some useful information about
colors and delivery times. Ultimately the person asked for the order. When you
are asked this question, the interviewer will always be looking to see if you
ask for the order.
48.
Are you willing to take calculated risks? Be careful.
Before you answer you should have a sense of what the interviewer is looking
for. If you are interviewing with a rapidly growing, highly entrepreneurial
firm, they may be looking for people with good judgment and a track record for
taking risks that have worked. On the other hand, if you’re interviewing with a
slow growing organization in a very mature market, they may be hoping to find
that you are not a risk taker. It’s fair to discern what the interviewer is
really looking for so you can adjust your response. After all, you are probably
a risk taker in some areas of your personal and business life, and a very
conservative, risk-averse person in other areas of your life. You merely need
to decide which side of your life you will describe. Obviously whatever risks
you discuss will be those in which you succeeded.
In any case you must begin by stating that while you are
willing to take calculated risks, you do everything possible to reduce the risk
or reduce the cost in case you are wrong. Describe the work you typically do or
the research you do to gain assurance that the decision you are about to make
is the right and prudent one. What complicates your answer is that everyone
realizes that if you are too risk-averse you will miss opportunities.
Frequently the window of opportunity is very short and decisions must be made
quickly, often with less information than you would want to have. If you are
unsure of how to respond, discuss how in one case you were cautious and events
of the future demonstrated that you were wise to hold back. Then share a brief
example of how you took a small gamble and got a high reward.
49.
Can you establish effective methods and procedures?
This question is usually directed to people in supervisory and management
positions where change is continual and where both methods and procedures for
doing things must constantly be updated. Sometimes this question is posed to
lower-level staff because today nearly all employees are in a position to
improve methods and procedures. Those working daily in a job are often the
first and best people to recommend and implement improvements. In essence you
want to show that you are a person who is constantly looking for better ways to
do things. Begin with an overview describing your history of improving
processes. You’re the type who is never satisfied with “good enough.” You don’t
subscribe to the concept that “if it ain’t broke, don’t fix it.” Even when a
process or technique is not “broken,” there may be a better way to do it.
Show that you
involve bosses when appropriate, such as when a change you make will affect
others. Your future boss who is interviewing you does not want to hire a loose
cannon who makes major changes without consulting others. When you make a
change that only affects you it is okay to show that you did it totally on your
own. This can also be a good opportunity to show that you are a team player by
describing how you and one or two others came up with the idea and implemented
it. You should always provide an example to demonstrate that you truly are a
person who seeks improved methods. Describing things you did on your own shows
initiative.
50.
We have some very difficult and demanding customers. Can you handle that? This question begs an example. Begin by
emphasizing that a customer has the right to expect a lot from its vendors.
Then point out that some customers are not very tactful about the way they make
demands and can be downright rude. You would indicate that you don’t prefer
that kind of behavior, but that you have learned how to deal with it: you are
always polite, you always listen to the customer and his complaints, and then
assure the customer that you will take care of it. Indicate that you always
follow up with the customer to indicate what is being done to fix the problem.
Then give an example of how you tactfully handled a complaint from your most
obnoxious customer.
51.
We need someone who is resourceful. Resourcefulness is the ability to make
do when you don’t have all the tools or support that is usually required for a
task or project. Somehow, resourceful people always find a way to get it done.
They are can-do people. These people find ways to obtain the necessary
resources through other than normal channels. To answer this question state
that it is always nice when you have all the tools and resources available to
you, but that they are often not available. Your attitude is that the task
still must be completed. Show that individually or with your team, you
brainstorm and come up with creative ways to get it done. Wrap it up with your
most creative and resourceful solution to a problem.
52.
What has been your greatest challenge? This is different from “Describe your biggest crisis.” Keep in mind
that while many challenges involve problems, a challenge can also be viewed as
an opportunity. A problem occurs when something is going wrong and must be
fixed. A challenge occurs, for example, when you can see that a competitor is
developing a technology that you must match or exceed quickly or else lose
market share. You still have a fine product, but you realize you must stay
ahead of the competition. Another type of challenge occurs when you are working
on a project and you can see numerous road blocks that must be overcome. List a
few challenges and then practice sharing two or three of them.
53.
Describe a team project where you were proud of the team’s result, as well as
of your personal contribution. List some of your best team projects, some
where you were a lead person and others where you contributed but had no
leadership responsibility. Recall some where there were real conflicts among
team members or where there were arguments about how to proceed or how to solve
certain problems. If you played a role in getting that group to resolve its
differences, that would be an excellent experience to share in the interview.
If there was a particularly difficult person on the team, but you helped
everyone else get along better with that person or helped that person feel part
of the team, that would be an excellent example. If you were part of a team
where everyone clicked and the team came up with really creative solutions,
that would also work well.
54. Describe a difficult decision you’ve
made, and the process you went through to reach that decision.
Recall and then list several difficult decisions you’ve had to make. Pick one
that was truly difficult but had a good outcome. It may have been difficult
because you didn’t have all of the information you might have wanted. It may
have been difficult because key people opposed the decision or told you that it
would have negative consequences. Then list the steps you went through to
arrive at it. It might be good to have one example where you did a great job of
analyzing tons of information and distilling what you needed to decide. Then
recall a decision where you primarily used your intuition, even in the face of
contradictory data. As you think about difficult decisions you’ve made,
determine if there are methods that you almost always use. If you use different
methods under different circumstances you could show that you are quite
flexible and that you use strategies that fit the situation.
55.
Give me three qualities that are really helping you get ahead and three
qualities you must work on if you are going to achieve your career goals.
You are well on your way to answering this question if you have worked on,
“What is your greatest strength?” “Why should I hire you?” and “What is your
greatest weakness?” You should identify 8–10 strengths and be prepared to
describe any of them. If the question asks you to describe three areas you must
work on, they do not have to be weaknesses. You could have a fairly good
ability in some area yet realize that to achieve your goals you’ll need to
improve upon this skill some more. Be prepared to describe what you are doing
to become stronger in those areas.
56. What is the most important lesson you’ve learned in the last ten years? Clearly the interviewer wants to know that you learn from experiences, challenges, opportunities, and even mistakes. Basically the question requires a lesson learned and it should include information about the specific experience. Use a positive experience with a positive outcome. List several experiences where there were lessons learned so you can pick just the right one for each particular interview.
Copyright 1985, 1990, 1995, 2002 by Tom Washington
Career Management Resources
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